Valora Futbol

About Valora Futbol

Valora Futbol provided football enthusiasts with the ability to rate players, coaches, and referees during live matches, as well as post-game evaluations. This feature empowered fans to express their opinions and contribute to the collective assessment of football performances. Through a user-friendly interface, individuals could assign ratings based on their perception of players' skills, coaches' strategies, and referees' decisions, fostering engagement and interaction within the football community.

Valora Futbol was a native iOS & Android App developed in 2018

My role

From conceptualization and wireframing to the final screen designs, color selection, and asset export for the app stores, I create a seamless and visually engaging user experience.

I worked closely with the team to conceptualize the app's features and functionalities. Through thorough research and understanding of user needs, I crafted wireframes that outlined the app's structure, user flow, and key interactions. This stage ensured a solid foundation for the subsequent design phases.

I was the sole UX/UI designer responsible for the project, guiding it through all stages until its completion and later maintenance.

Color selection

The choice of colors played a significant role in conveying the app's energy, excitement, and association with football. Understanding the importance of vibrant colors in capturing the essence of football, I conducted thorough research to identify hues that would resonate with fans. The selected color palette included bright tones that evoked energy, enthusiasm, and a sense of engagement with the sport.

To prevent any association with existing football teams, I took great care in selecting colors that were not commonly used by popular teams. This approach ensured that the platform maintained a neutral stance, allowing users to engage and rate players, coaches, and referees objectively, without any implicit biases or team affiliations

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